![]() ![]() These users may never pass through the conversion funnel and become subscribers at $9.99 a month (the core philosophy Spotify has built itself around since launch). The problem, of course, is that many consumers are happy to use the free tier even if it has playback limitations. AFP / TORU YAMANAKA (Photo credit should read TORU YAMANAKA/AFP via Getty Images) AFP via Getty Images Spotify kicked off its services in Japan on September 29. conference in Tokyo on September 29, 2016. You can even get Spotify rolled into a special subscription for the Headspace meditation app.ĭaniel Ek, CEO of Swedish music streaming service Spotify, gestures as he makes a speech at a press. There is also a package for couples who live together. The standard price is $9.99 a month for a single subscription, but there are variations on that including student discounts and family plans that allow up to six users to share a subscription cost. ![]() ![]() Spotify needs to not only grow its subscriber base and its market share it also wants to take more people off its free tier and coax them into some form of subscription. (Photo by Chesnot/Getty Images) Getty Images Spotify, the world's largest streaming music company, is expected to be listed on the Wall Street stock market in the first quarter of 2018. As a comparison, in September, Apple Music claimed 30 million subscribers and Deezer had fewer than 10 million subscribers. Spotify announced, via a tweet published Thursday, that it now has 70 million paid subscribers. service Spotify is displayed on the screen of an iPhone on Januin Paris, France. PARIS, FRANCE - JANUARY 06: In this photo illustration, the logo of the Swedish music streaming. ![]()
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